Supranational Hotels Selects eRevMax as Preferred Supplier

Supranational Hotels, one of the biggest hotel consortia globally has chosen RateTiger as their preferred hotel online channel management partner. The hotel channel manager brand from eRevMax is widely known for its fully integrated e-distribution platform with smart travel channel connectivity, market intelligence and revenue management capabilities. 

Cho Wong, Managing Director of Supranational Hotels said “This agreement is based on recognising the RateTiger Channel Manager and Rate Shopper products are amongst the best available in the market for hoteliers who want to retain control of  their rates and availability being  marketed and sold through various booking channels."

"One of our roles as a hotel association is to respond to the needs of our member hotels and identify the most suitable suppliers of services satisfying these needs and recommend them to members. The RateTiger Shopper and Channel Manager products fit well within this scope and we are happy to recommend them to our members.”

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HotelTravel.com Connects to eRevMax Channel Ecosystem

HotelTravel.com, a worldwide leader in online hotel reservations and part of MakeMyTrip Limited (NASDAQ: MMYT) has integrated with eRevMax, the leading provider of hotel online distribution solutions to further expand connectivity options available to its fast growing portfolio of hotel partners.

The company underwent a two-way XML interface certification with RateTiger and Connect SaaS services to become part of the eRevMax Channel Ecosystem – this will provide HotelTravel.com direct connection to the leading hotel PMS and CRS thereby enhancing its product proposition to potential hotel clients.

Accommodation providers will now be able to make immediate ARI updates and receive bookings generated on HotelTravel.com through eRevMax solutions directly into their property management systems.

According to Neil D'Souza, Chief Operations Officer, HotelTravel.com, “We continue to embrace new technologies to enable our customers and hoteliers to find each other, allowing us to deliver better deals and service to both segments. This integration will help our hotel partners to further reduce their time to market while automating booking delivery directly into their PMS. In addition, the improved visibility to eRevMax’s hotel customers offers us the opportunity to tap new supply partners thereby increasing our inventory count.”

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Newshound: Changing hotel online booking, How to tackle same-day booking market, Brands & OTAs mending relationship

How will online hotel booking change in the near future?

In recent years, supplier sites have gained at the expense of OTAs. Hotels want to drive bookings to their own channels because the payouts to online agents for hotel bookings are huge. To be sure, commissions seem to be declining lately. I used to see major chains paying out commissions in high 20% ranges, while more recently such high payouts seem to apply mostly to independent hotels. The savvier big chains like Marriott, depending on the online channel, may have negotiated down the payouts to the high teens.
http://www.tnooz.com/2013/05/23/news/how-will-online-hotel-booking-change-in-the-near-future/#dqApEQ1SIyQGSugH.99

Addressing the 3 Cs of same-day bookings: Control, cannibalisation, commissions

With the recent surge worldwide of same day booking apps, hotel chains know they need to get on board but there are significant challenges to overcome in the same-day booking market – to avoid cannibalisation, to avoid paying high commission on already discounted rates and not relinquish control of how their last minute inventory is sold and promoted via third parties. Let’s take a look at how hotel chains can address the 3 C’s when considering how to tackle the same-day booking market. 
http://www.webintravel.com//blog/addressing-the-3-cs-of-sameday-bookings-control-cannibalisation-commissions_3799

Connect to your hotel guests - directly!

Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Many travel brands are missing basic SEO strategies that would help them compete with OTAs. 
http://www.hotelmarketing.com/index.php/content/article/more_on_how_travel_brands_can_connect_directly_with_consumers_online/

Brands, OTAs mending relationship

Although large-scale hotel brands have denounced online travel agencies in recent years, instead focusing their efforts on driving travelers directly to their own websites, there seems to be a shift in attitude of late. Hotel brand executives are beginning to embrace OTAs again, even calling them partners, as companies such as Expedia and Priceline work through complex negotiations with many of the major brands.
http://www.hotelnewsnow.com/articles.aspx/10542/Brands-OTAs-mending-relationship?utm_source=feedly

Cityzenbooking certified for eRevMax Channel Eco-System for seamless connectivity

Cityzenbooking, a leading online sales channel dedicated to serviced apartments, has become an eRevMax certified channel following the creation of a two-way XML interface. Cityzenbooking will be able to gain access to broader inventory supply, improve booking conversion and increase revenues as part of its growth plans across Europe. 

The enhanced connectivity will help serviced-apartment providers update inventory availability and room rates in real-time while the system delivers reservations generated on Cityzenbooking through eRevMax’s RateTiger and Connect enterprise solution directly into the property management systems. This will significantly reduce time to update availability while ensuring all customer bookings are delivered accurately.                                                                                                                                               

“Our partnership with eRevMax provides properties with an easy to use interface to manage rates and allotments distributed through our sales channel. Subscribers of RateTiger & Connect can now make their position on Cityzenbooking.com more profitable through this instant access and seeing as and when bookings are processed. This will help make the serviced-apartment arena more dynamic and provide a greater mix of products for travelers,” said Jean-François Rame, CEO, Cityzenbooking.

Cityzenbooking is now a Certified channel within the eRevMax Channel Eco-System to deliver properties better and more sophisticated channel connections for room revenue and distribution strategies.

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