Newshound

Wednesday, April 23, 2014

Absolute Hotel Services implements RateTiger solutions for its hotels and resorts

Absolute Hotel Services Group has selected eRevMax’s RateTiger Corp as its preferred intuitive price intelligence solution for use in its hotels and resorts in Thailand, India, Vietnam, Indonesia and Middle East.

Corp is a comprehensive yet easy to use hotel rate intelligence solution. This endorsement will enable all of Absolute Hotel Services Groups hotels and resorts to check room rates across all channels while analyzing room rates of their competitive sets and rate positioning across multiple hotel websites, third party sales channels and online travel agents (OTA) to ensure that they are driving maximum revenues by always selling the right rate at the right time.

“We hope this selection will greatly contribute to understanding our customers and the challenges they face while buying through a larger distribution base,” said Jonathan Wigley, CEO of Absolute Hotel Services Group.

“Absolute Hotel Services is one of the reputed brands in the hospitality space and we are glad that they have chosen our intuitive price intelligence tool - Corp. The tool will help them monitor their member hotel positions and provide greater control over rates by flagging discrepancies and noncompliance automatically. Absolute Hotel Services can access market intelligence through online reports, scheduled reports and ranking reports for improved rate decisions and to maintain parity and position across channels,” said John Seaton, VP Sales - APAC & EMEA, eRevMax. 

Corp offers complete rate transparencies to hotels, travel intermediaries like Online Travel Agents, Corporate Travel Planners, Event Managers and Travel Management Companies, to stay ahead in market dynamics. Any rate anomaly is automatically notified to the property through an e-mail alert, thereby eliminating the need for manual intervention. Data can be extracted from thousands of travel websites and hotel sites including the Global Distribution Systems (GDS).


Read full story here


Monday, April 21, 2014

IHTF 2014


The eleventh edition of the International Hotel Technology Forum (IHTF), took place in Barcelona, Spain in early April this year. The two-day event saw over 600 business meetings with 50 speakers delivering cutting-edge insights into latest trends in the hospitality industry.

John Seaton, VP Sales APAC & EMEA, and Cristina Blaj, Sales Director UK, Ireland & Scandinavia at eRevMax attended the event to network with industry veterans. Cristina participated in a panel discussion on Engaging with the Digital Traveller – The Move to Mobile”. The panel consisted of Monika Nerger from Mandarin Hotels; Jeremy Ward from Kempinski Hotels and Nancy from Jumeirah Hotels. The discussion focused on evaluating the advent of mobile bookings and its trends to capitalise on modern buying patterns. They also emphasised on implementing guest-led trends in hospitality industry as more happy customers equal to more revenue.

John Seaton was invited to participate in a panel on Over-coming the Challenges in Diverse Distribution Channels”. He had  Jon Siberry from Sarova Hotels and Lennert de Jong from CitizenM; among others as co-panelists. The speakers examined the current challenges faced by hoteliers in the diverse distribution space and the strategies for better channel performance. They also focused on how to analyze channel performance and how to capture guest data to determine best communication channel for each guests.


Overall the event concluded on a positive note and there was constructive exchange of ideas and experiences.

Friday, April 18, 2014

Top Hospitality Industry Trends for 2014

Hospitality industry is constantly evolving and always trying to stay one step ahead. In an industry where change is the ultimate word, keeping up to date on the latest trends in hospitality technology – is a daunting task for hotel owners and operators. Everything from in-room entertainment to guest service management to effective use of social media is becoming a challenging task. The hospitality industry saw a lot of exciting things happening in 2013 and some that would continue to impact business are highlighted below -

Mobile: The Game Changer

Mobile phone has radically changed the world - 62% of the world’s population is using mobile phones. Hospitality is no exception to this revolution, in some cases leading the way. It is the new face of computing as devices such as tablets and smartphones have revolutionized the way we interact with technology. The rise of mobile users have impacted business strategy and changed guest behavior largely. There has been a myth that mobile phone has the minimal impact on hospitality industry but as the smartphones and tablets become critical tools, the myth has been thoroughly laid to rest. Now nearly 45% travellers travel with two or more devices and 7% of bookings are done through mobile phone which is continuously increasing.

2014: The Year of Meta-search

With the grand entry of TripAdvisor and Google in the metasearch space the whole hotel distribution scenario has drastically changed. Modern travellers believe in competitive shopping. According a survey by eMarketer - a guest visits minimum six sites before he makes any booking decision. One of our recent infographics on meta-search shows that Kayak processed over 1577 million queries in 2013 and TripAdvisor receives 260 million monthly unique visits to its website. The dominance of meta-search engines will grow rapidly in 2014 as these sites are becoming mainstream in hotel distribution space.

Free Wi-Fi

Research studies show that 85% travellers believe Wi-Fi in hotels should be free. Nowadays the only thing that guests would prefer over a complimentary breakfast or free parking is Wi-Fi. Modern travelers are hyper-connected and do not have patience for poor internet connection in hotels. Your hotel should facilitate free Wi-Fi so that business travellers can check their emails and take online conference calls, while leisure travelers can use the internet to communicate with friends and family or enjoy music. Poor internet connection is one of the most common complains and something that you should save your hotel from. So if your hotel provides free Wi-Fi service to guests, make sure that the speed of the internet is not irritating them.

Word Of Mouth

As we increasingly live our lives online, we’re finding that not only are there major downsides to all that social media over-sharing—but we may have little control over the way we appear on the internet. According to a new eMarketer report, the Worldwide Social Network Users in 2013 was 1.73 billion i.e. one in four people were connected through social media. And by 2017, total global social network audience will be 2.55 billion. TripAdvisor is the largest source of hotel reviews having 150 million reviews and opinions covering 3.7 million accommodation providers. Considering there are millions of reviews written each day across a plethora of different platforms, the internet has the power to influence one’s decision making process. So managing reputation be it through social media or replying to the guests directly through reputation management tool will become increasingly important.

Guest Service

Guest service is an inseparable part of the hospitality business. However changing consumer tastes has led to higher expectations and hotels need to live up to these. Travellers today do not want to feel like they are in a corporate setting when they are staying at your hotel – they would rather prefer an environment where they can interact with people and receive personal attention. Eye for detail is an important aspect that hotels need to focus on and ‘wowing’ guests with impeccable service is something that every hotel is striving for. You need to identify what you can do to make your guests’ stay unforgettable to win over their loyalty.

Behavioural Change of GenY

The travel industry is riding a wave of change. An unpredictable economy and fast-paced technological advancements have caused 21st century travellers to shift their behaviour dramatically. These travellers prefer to interact with hotel staff through technology rather than picking up the phone. About 40% of guests at a hotel select iPad as their communication device to connect to a hotel and plan check-in time. So what do guests want? Well, it could be a long list starting with - free Wi-Fi, automated check-in / check-out and multi-use lobbies that encourage guests to socialize among various other things. This new segment of traveler is no longer looking for white-linen service, hotel boy to carry their luggage up to their room rather to check-in online to bypass the front desk.

Home Away From Home

When travellers enter a hotel, they look for a home-like ambience. Hotel companies need to be able to offer high quality guest service alongside seamless communication and comfort to every guest. To achieve this, a hotel needs to have its back-office set in a way such that everything moves to clock-wise precision. And this starts from the time the guest researches your hotel to making the reservation, the actual stay and post stay feedback. Everything needs to be managed efficiently for a well-rounded experience for the guest.

Monday, April 14, 2014

HMH Partners with eRevMax to Improve Online Sales for its Hotel Portfolio

HMH - Hospitality Management Holdings has chosen to partner with eRevMax to boost online sales for its hotel portfolio. The group will be using RateTiger Suite, the industry leading channel manager, across its properties for live rate and inventory management.

Headquartered in Dubai, HMH offers a complete spectrum of options to travelers ranging from top-end luxury hotels to budget properties. With its growing network, HMH required an online distribution solution that would help them expand to new markets while keeping rate and inventory updates simple to execute. RateTiger was the natural choice given its vast network of two-way XML connections and leadership position in the market. The integrated module of rate shopping and channel management proved to be a perfect fit for HMH ensuring live ARI updates as well as delivery of relevant pricing reports to help adapt rate strategies as per demand scenario. 


“We needed a reliable integrated solution for price shopping and channel management. We are aware of the success other hospitality companies have had with RateTiger to streamline revenue operations and this will enable us to achieve the same, while acting quicker and faster to the changing market dynamics. We have five new hotels opening this year and eRevMax is the perfect online distribution partner for our business needs. RateTiger will provide instant control over revenue management, allowing us to handle more product types while automating our distribution process,” said Laurent A. Voivenel, CEO, HMH.

“We are glad to be the chosen one for Hospitality Management Holdings. Middle East is a growing market and Dubai is expected to attract 15 million visitors by the end of this year. This offers immense potential for HMH to tap and acquire new customers through our solutions. Not only can they connect to new channels, they can also push direct bookings by leveraging the meta-search engines that we now offer as a new channel option thereby improving online revenue instantly,”said John Seaton, VP - Sales, EMEA at eRevMax

RateTiger Suite is an integrated solution to manage third party sales updates, benchmark competitor room rates, and manage reservations through two-way XML connectivity. It helps hotels improve sales through real-time ARI updates and leverage rate movements as per demand scenario. It is one of the most effective hotel channel management solution to drive bookings and maximize online revenue.

Read full story here