Thursday, June 23, 2016

Rio 2016: DOs and DON’Ts list for Brazil Hoteliers - Part II

In Rio 2016: DOs and DON’Ts list for Brazil Hoteliers - Part I; I identified what hotelier should do during the largest sports event in the world. Here I present to you the second part of this series – read on!


Don’t 1# Don’t be too greedy

It is important for the visitors not to feel “ripped off’ as the peak period customers understand prices better and there instils a sense of loyalty. Even dynamic pricing can be transparent if the multiple factors behind the rate are clearly communicated. The key is to have a clear rate strategy in place based on demand as well as product to avoid extreme peaks and valleys. Past experience suggests that the peak in demand is usually for a short duration. Therefore it is essential to cover the shoulder nights along with the capability to drive higher rates during peak nights for RevPAR optimization.


Brazil is the most popular travel destination in Latin America, and also by far the most expensive. Amidst all these uncertainties, hotels need to have the optimal business mix of comfortably positioned locked base and inventory allocation to be able to adjust to market dynamics at the eleventh hour. Getting the right price and remaining competitive will sail you through this challenge.

Don’t 2# Don’t underestimate ‘social power’

With a highly active internet population, Brazil is region’s most social media-savvy country, with 92% of internet users connected to social media. Brazilians spend an average of 3.8 hours on social media every day, an hour more than Americans. The country has over 70 million Facebook users, the third biggest user base, and the second biggest user base for Twitter and the largest market outside the USA for YouTube.


For the hotel industry, ignoring social media is suicidal. According to a study by Brazilian media consultant eCRM123, 94% of the country’s social network users favoured the idea of receiving customer assistance through social media sites, and 77% of them have positive attitude towards shopping and buying via a social networking storefront. With search engines like Google favouring social sites, having an engaging social media presence only increases the hotel’s chance for higher page rankings in search results.

Use social media page to create brand awareness. Interact with potential and existing guests, and improve customer engagement. Used effectively, social media can be a great tool to develop brand ambassadors amongst customers.

Don’t 3# Don’t ignore ‘online reputation’

With 350 million unique monthly visitors and over 200 million reviews and opinions, TripAdvisor has become the world’s largest travel website. According to a TrustYou heat mapping study on TripAdvisor, given equal prices travellers are 3.9 times more likely to choose a hotel with a higher review score. Hotels that have a higher guest score typically will have better placement on the travel sites. A better placement on the travel site means more bookings.  More bookings mean a higher room rate, and eventually higher revenue for the hotel. 

However since guests share feedback on various review and travel sites – all of this valuable information lay scattered and unstructured. It is here that online reputation management tools play a big role in consolidating the guest reviews and provide them to hotels in structured reports. Guest review analysis works hand in hand with rate, occupancy, RevPAR and channel performance to provide hotels with the overall picture. This becomes very useful for the marketing team to identify the potential bright spots for promotional activities.


Mega events like the Summer Olympics or World Cup are opportunities for a country to enhance their image for long term gain. The goodwill can only be earned by excellent hospitality, friendly behaviour and safety. For the hotels, the biggest blunder could be to get too greedy and try to earn ‘quick bucks’ at the expense of long-term customer value and loyalty. Do not abandon the guests, contracts and operators who have supported you during difficult times – you will again need them for long-term success. And more importantly, don’t compromise your tomorrow for a quick return today. Building the ‘Brand Brazil’ will help you with better standing for the years to come.

Image: CC

 Alex Moura is the Regional Sales Director Latin America and Portugal at eRevMax. He can be reached at alexm@erevmax.com

Friday, June 17, 2016

Rio 2016: DOs and DON’Ts list for Brazil Hoteliers - Part I

In exactly 50 days from now, the Olympic Games will begin at the summer playground of Rio de Janeiro. However, unlike the soccer world cup two years ago, the mood seems to be far from upbeat. With the country in political turmoil, economy into severe recession along with global public health emergency due to Zika virus, the time does not look right for Brazil to host the Olympics party.


However, amidst the dark shadow casting over the country, there is something positive for the hospitality industry. The weakened currency has made travelling to Brazil a bargain for international visitors. According to data released by the Ministry of Tourism, spending by international visitors grew by 11.47 % in the first quarter of 2016 compared to the same period last year. Weakened Real has also forced Brazilians to focus more on domestic travel, boosting the country’s hospitality sector.

2016 organizers are expecting expect half a million visitors for the 2016 Olympic Games, which take place from August 5-21. The recent measure by the government to allow visa free entry for tourist from Australia, Canada, USA and Japan between June to September will also help the hoteliers to balance the shoulder periods before and after the games. 

Brazilian Hotel Association reports that occupancy level at five star hotels during the games in almost 98%. This is 200% increase from 2014, however, hotel rates, which saw 5 fold jump during the soccer world cup seems to have increased by 122%. However, it’s also a matter of simple economics of supply and demand: more fans attended the World Cup, and more hotel rooms are available now. The past two decades of economic boom, along with two mega sporting events, namely FIFA World Cup 2014 and Summer Olympics 2016 has resulted in a substantial investment in the lodging industry with more than 15,000 rooms being added to the inventories.

With hotel industry is moving towards dynamic pricing as hoteliers can now access online rate performance and see how they can change their prices more frequently to increase revenue, all thanks to the competitive benchmarking tools available in the marketplace, the question that requires more discussion though is how should a hotel respond to unusual events in town?

The dynamics of hotel pricing has always been a classic case of cat & mouse game – where the hoteliers have to balance the see-saw every minute on several factors. How do you balance the see-saw of high season vs. low season, an exorbitant rate vs. customer loyalty, price optimization vs. revenue optimization, inventories vs. competitive pricing?  Hotel pricing has always been a never ending roulette for an hotelier.

Experience from past events suggest there needs to be more strategy behind these rates to better align them with customer expectations as this will help build better relationships with potential customers. A classic case study how prices can fall dramatically after a major sports event is South Africa, which hosted the last FIFA World Cup in 2010. The country saw its average room rate tumble by 17%, with host cities Cape Town down by 20% and Johannesburg by 13% according to Hotel Price Index by Hotels.com. Even in the case of Brazil, while the Cup generated lot of attention, the tourist inflow remained flat.

Unlike Barcelona  or Salt Lake City, where the legacy effect of a mega event like Olympics have been positive, lack of competitive pricing or infrastructure has not helped Brazil tourism sector to perform up to the expectation. Will the devaluation of currency and improved infrastructure would finally change the scenario? Only time will tell, but here are a few Dos and Dont’s for the Brazilian hotel industry.

DO 1# Use rate date to optimize your pricing strategy:

Brazil Hotel industry has been struggling in recent years with occupancy falling to 56.7% in 2015 according to STR. Hotels in Rio experienced a 26.7% drop in RevPAR in 2015. Making it more challenging is Airbnb, an official partner of the Olympics, which saw a sudden surge of listings in Rio. With 86% Brazilians intent to travel domestic, recession has helped Airbnb to grow manifold. The home-sharing company has over 25000 listings in Rio alone, making it Airbnb’s largest market after Paris, New York and London.


With the online travel industry still growing at over 13%, hotel industry needs to compete and grow their market by reaching out to the online buyers. Historical and current rate data will play a crucial role to identify the most profitable channels and customize strategies according to market dynamics.

By all means, utilize the high demand to raise profitability, but give attention to the shoulder seasons either side of this mega event as they are expected to be leaner periods than in normal times. Analyze current occupancy, bookings and revenue against data to make the rate level decisions to secure additional reservations. Use Rate Shopping reports to see rates, room categories, and restrictions that provide the details.  Review price analytics to develop a strategy for a lean season and identify the correct channels to promote that plan.


DO 2# Create a balanced distribution mix with regional and global sales channels:

With business travel down due to economic turmoil, leisure travel is going to be the saviour for the hotel industry. About 6.3 million foreigners visited Brazil in 2015, more than half of them from South America, with Argentina alone accounting for one third of all visitors.

With 3 out of 3 online bookings being made in OTA, it’s important for hotels to revisit their distribution mix. While wooing the international traveller is perfectly alright, don’t ignore the all-powerful domestic travellers. It’s vital to add a balanced mix of global and regional channels in your distribution portfolio. Adapt a more flexible sales strategy. Each customer is different, and cannot be handled with a uniform approach. That does not mean throwing strategies & positioning out of the window, but customize them according to market dynamics. Plan for each target segment. Hotels who have applied a more dynamic and flexible approach are the ones that are the most successful.

DO 3# Power your hotel systems with right technology:

Hoteliers in Brazil need to understand the need for multiple technologies to handle third party sales due to the limitations available in existing systems. By utilizing technologies for rate calculations, rate shopping, updating rates and inventory, they can react to market dynamics in real-time. Channel managers are required to efficiently and accurately manage the OTAs. This will allow the revenue management team to focus more on strategy.

DO 4# Integrate mobile channel in your marketing strategy:

Brazil leads the mobile revolution in South America, both by its sheer size and penetration. With bookings from mobile accounting from 23% of total online bookings, this is one channel which no hotels can afford to ignore anymore. OTA with their superior technology prowess is quite ahead, but hotels now need to develop a mobile strategy for promotions and outreach.


Evaluate carefully and create a customized campaign for mobile users. Remember, most global OTAs have a mobile application or mobile optimized website. Not having a mobile presence would mean losing traffic to your brand.com site, thereby losing the chance to get more direct bookings at better margins.

Stay tuned for part two of this series which will be posted in next week.
Image Credit: CC

 Alex Moura is the Regional Sales Director Latin America and Portugal at eRevMax. He can be reached at alexm@erevmax.com

Thursday, June 9, 2016

How Social Media Can Increase Hotel's Direct Bookings

Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. This access has accelerated an already fertile e-Commerce market and helped increase B2C potential dramatically. Recent projections have valued the *B2C e-Commerce business to over 3.2 Trillion dollars by 2020!

So with all that money flowing through the internet it’s no surprise hotel marketing teams should look to a cast a wider net via social media channels to pull in higher direct booking. But how much business for hotels can and is being generated directly through social media outlets today? And more importantly how can you effectively tap into social media in order to increase your direct bookings?

Amount Of Business Social Media Generates

Estimates show the *number of worldwide users on social networks by 2018 to be a whooping 2.5 Billion which is nearly 90% of all people online. In 2015, over 70 percent of the US population had social network profiles. According to a study made last year by the social times 28% of time spent online is spent on social media. And *nearly half of all online shoppers rely on social media when making a purchase online!
In hospitality alone there are over 148.3 million bookings made on the internet each year. The amount of business on the internet which is generated via social media is so overwhelming hotels have no choice but to focus on these channels. And the hotels who turn a blind eye to social media as a real avenue of generating direct business will be severely impacted and lose countless bookings to other properties who do cultivate their social networking channels.

First And Foremost, Know Your Market

*74% of online adults use social networking sites. It is important to remember who the current adult population is today. As scary as it may sound, it is Millennials who make up the largest consumer market. And according to Eventbrite research, Millennials spend $1.3 Trillion in annual consumer spending in the US alone! And 78% of Millennials would rather spend money on an experience over buying something desirable! So to pull in more direct business it’s a matter of marketing your hotels experience. And there is simply no better place online to market the experience you offer at your hotel than on social media! But it’s not enough to know who your market is (millennials) and where they are (online, on social media). You need to know HOW TO REACH & ENGAGE  THEM!  A staggering *1 in 5 Millennials access the internet exclusively through their mobile devices. And the majority of their time on mobile is spent on social media!

So the stats would seem to point toward channelling your digital content to a mobile friendly environment. Unfortunately the below infographic from Hotel News Now gives great insight into how even Millennial hotel employees see a great need for improving mobile and tech use as a hotel.

Knowing the largest consumer markets technology trends and how their mobile and online use directly ties into their social media should encourage hotels to make the appropriate adjustments to reach potential clients more effectively.

You Must Give To Get

And no I am not just talking about content. According to recent online studies even the *accounts with the largest amount of followers are unable to reach their target markets and make conversions unless they pay for visibility. Today’s online traffic is so heavy that in order to really target potential customers you must pay for targeting campaigns. Spending more money on ads is the necessary evil to succeed via social media & digital marketing. And without doing so your chances of converting traffic into actual business is as likely as shooting an apple off a person’s head while blindfolded and being spun around. The outcome is obviously lethal and with regards to your business it could be the same. So at the end of the day when using social media as a channel to increase direct bookings, you really must give to get.

Investing those extra dollars to your marketing budgets is the only way to see any real results. And considering *social network ad spending hit over 23.6 Billion in 2015 alone, you can be sure if you don't spend, your competitor will and they will reap the rewards instead of you.

  Paul Heil is the Global Sales Director at eRevMax. He can be reached at paulh@erevmax.com.
SOURCES:
* Over 3 billion people gaining access to the internet as of 2015 - http://www.internetlivestats.com/internet-users/
*number of worldwide users to be using social networks by 2018 to be a whooping 2.5 Billion - http://www.statista.com/topics/1164/social-networks/
* Nearly half of all online shoppers rely on social media when making a purchase online - http://www.voucherbin.co.uk/social-media-the-largest-international-expo-infographic/
*74% of online adults use social networking sites. - http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
*1 in 5 Millennials access the internet  exclusively through their mobile devices. -http://www.ibtimes.com/1-5-millennials-access-internet-exclusively-through-mobile-devices-1880194
* accounts with larger amounts of followers are unable to reach their target markets and make conversions unless they pay for visibility - http://www.socialmediaexaminer.com/2016-social-media-marketing-predictions-from-the-experts/

http://www.statisticbrain.com/social-networking-statistics/

Thursday, May 26, 2016

UK Online Travel Trends 2016 – Part 2

In UK Online Travel Trends 2016 – Part 1, I identified that OTAs and Mobile reign the online travel trends in UK. Here I present to you the second part of this series – read on!

Planning starts at OTAs …and TripAdvisor

According to a Google report, Brits visit on average 17 travel related sites to plan their holidays. However, unlike their counterparts in USA, OTAs have relatively less influence on the decision making process.  Travellers in Britain seem to rely more on online review sites like TripAdvisor to plan and book their holidays. With TripAdvisornow emerging as a full-fledged meta-search channel, hoteliers now have the opportunity to attract more direct bookings through their brand site with a solid meta-search strategy.



However, reality cannot be further. Market research firm, PhoCusWright suggests that about 1% of all shoppers arriving on hotel brand website originate from a metasearch engine. This essentially means that while 1 in 5 holidaymakers start researching for accommodations on TripAdvisor, only few make direct bookings. Clearly hotel brands are not making the most of the opportunities.

Easy access to technology has dramatically changed the information availability in consumer’s favour. Online travellers are no longer impressed with the rack rate or lead-in rate based promotions – they expect real-time pricing, and will go with the one which provides them the information they are looking for. So even if you have a property with considerably good reputation, if you are not showing your real-time rate and availability in TripAdvisor, you will be losing potential direct bookers to OTAs.

Keep a marketing budget for metasearch sites, and integrate key aggregator sites to your distribution mix. Advanced distribution management solutions today offer integrations with metasearch channels, through which hotels can manage the site like any other sales channel. eRevMax, for instance, have established 2-way XMLconnections with all leading meta-search channels like TripAdvidor, Kayak,Trivago, etc. However, unlike other sales channels, it’s not a ‘set and forget’ initiative, and needs active engagement in rate and bid management. If managed properly, the return on investment (ROI) on the amount paid in meta-search pay-per-click (PPC) model can be significantly higher than CPA (cost-per-acquisition) hotels usually pay out to OTAs.

Growing popularity of Airbnb – concern for Independent hotels

By and large, hospitality industry has accepted the disruption called Airbnb. Since its inception in 2008, this peer-to-peer sharing platform has seen meteoric growth, and is now considered as one the most valuable hospitality companies in the world. Airbnb has over 50,000 listings in the UK, making it a real threat for independent and small hoteliers. While we don’t have a definite number for UK, according to a study commissioned by Hotel Association of New York City, Airbnb costs New York lodging industry a loss of approximately $450 million over the course of a year.



There are reasons Airbnb has caught the fancy of travellers, and hotels can learn a thing or two from them. Majority of their customer base is mobile – tech savvy travellers seeking experiences. The rising power of Airbnb has forced the smaller hotels to rethink their strategy.

While pricing is a concern for travellers, it is not a commodity market. Experience and service matter. Airbnb thrives on service, human touch and local flavour to people – all these are essential characteristics of an independent hotel. What sets them apart is a beautiful user experience and pricing.



As an hotelier, it might be difficult to compete with Airbnb in pricing, but that can always upset with service. Promoting local cuisine, events, tying up with community sustainable group can give a hotel an opportunity to additionally offer the alternatives guests are looking for. While Airbnb does not offer any standardization, hotels with their longer experience are better prepared to provide consistent experiences.

Fact is Airbnb is a disruption which has shaken the status quo. But just like retailers, who evolved and survived the Amazon effect, small independent hotels too can survive the onslaught by upping their game.

If you enjoyed reading this, you will love the UK Online Travel Trends 2016 Infographic – have a look.

Alin Lazar is the Sales Manager Europe at eRevMax. He can be reached at alinl@erevmax.com

Image Credit: Airbnb CC0

Friday, May 13, 2016

Arabian Travel Market 2016 - Top Middle East Travel Trends

This year’s edition of Arabian Travel Market (ATM) was held last month and witnessed a 7% year-on-year increase in visitor numbers with more than 28,000 trade visitors attending the show.


As per a recent report by IPK International, Middle East is the world’s fastest-growing outbound travel market, having witnessed an increase of 9% in outbound trips over the first eight months of 2015. Although Middle East is going through political unrest and economic uncertainty, the region has seen positive growth in the travel sector last year. Close to 12 million travelers visited Dubai in 2015, making it the fifth most popular city in the world for international visits. I have identified some interesting middle-east travel trends- 

High Spending Travellers

Outbound travel from Middle East increases in the summer months to almost 60% to avoid the summer heat, compared to about 40% in the winter season. In 2015, almost 40 million Emiratis crossed the border, and as per research, this number is expected to touch 81 million by 2030. When it comes to travel planning, Middle East travellers prefer long vacations with an average of 14 nights stay. And in terms of spending, travellers from the region are considered high spenders - with the average spending being 200 Euros per person per night.


Rise of “Digital Natives”

One of the youngest regions of the world with over 50% of the population aged between 18- 34, travel in UAE and other Middle East countries are largely influenced by the digital experience. 65% millennials begin their travel planning online while 52% prefer to compare prices in various online platforms before making a decision. High internet penetration and rise of smartphone users have increased online travel sales in the region in last couple of years. As young affluent travellers are migrating to new channels for travel planning, hoteliers too are making an effort to step up their game by being visible on multiple channels including meta-search for improved online bookings.

Personalization

Like every other traveller in the world, Middle East travellers too prefer personalised services and it starts right from the purchase journey. With almost two-third travellers accessing travel related information through their smartphones, it has become imperative for hoteliers to have a mobile optimized website with relevant content. Further with changing customer preferences, hotels need to have a dynamic marketing and pricing strategy to make the most of every available opportunity.


The travel industry in the Middle East region has changed dramatically over the last decade and hoteliers need data-driven analytics to respond more rapidly to changing market conditions, reach out to “new age” travellers and offer personalised products and services.

Ram Mohan Dubey is the Sales Manager MENA at eRevMax. He can be reached at rammohand@erevmax.com.


Tuesday, May 3, 2016

UK Online Travel Trends 2016 – Part 1

About 36.1 million people will be visiting Britain in 2016. Another 100 million overnight trips will be made by Britons, making it an exciting year for the UK tourism industry. In this two part series, I will look at trends that will become crucial for hotels to ride the tide as they put final touches to their summer preparations.


OTAs remain critical to success

Unlike other parts of Europe, online hotel sales in UK have always been dominated by the direct channel. However, according to a PhoCusWright report, OTAs are slowly but steadily increasing their market share with 35% of online hotel bookings coming from them. Data from our client hotels in UK also corroborate this trend. The rate parity issue notwithstanding, Booking.com remains the most popular online distribution channel for UK hoteliers.  The top five channels being used by our client hotels also suggest a surge in popularity for last minute booking channel Laterooms, a trend that we have seen in the last couple of years. Other channels in the top 5 list are Expedia, Agoda and HotelBeds – a B2B sales channel.

This is an indication of how hotels are experimenting with the distribution mix– a combination of traditional OTAs, last minute booking - deal sites or B2B channels. To get the maximum gain out of their distribution mix, hotels need to balance exposure according to target market to improve occupancy and average rate.  They need to develop a distribution plan to reach out to travellers coming from key markets like USA and Western Europe. Market knowledge, competitor intelligence and historical trends can help hoteliers to create an effective strategy.


If you are a small bed & breakfast type establishment, you can go for a mix of high commission, high exposure sites like Expedia and Booking.com along with low commission sites like Flipkey and budgetplaces. For hostels, dedicated sites like HostelBookers and Hostelworld can be good options. Boutique independent hotels can focus on niche OTAs with low commissions. Reservation analytics which identifies best performing channels, production pattern and booking pace can come in handy to select the ideal distribution mix.

Mobile booking is mainstream

This takes us to the fastest growing booking platform – the mobile. One in every four online booking is now being made on mobile. Interestingly, while direct booking accounts for the majority of online bookings, when it comes to mobile, the scenario completely changes, with smartphones generating three times higher bookings for OTAs than hotel’s direct site.  This clearly indicates hotels’ lack of preparedness in the mobile platform. The contrast is even more visible in the last minute booking segment – where 58% of the bookings coming from mobile devices.

As the mobile platform grows leaps and bound to become a mainstream sales channel, hotels have taken note. Mobile website is expected to be the most implemented technology among independent lodging providers. Invest in a booking engine providing seamless booking  experience along with rich content and secure payment option.


Stay tuned for part two of this series which will be posted in mid May!

 Alin Lazar is the Sales Manager Europe at eRevMax. He can be reached at alinl@erevmax.com

Friday, April 22, 2016

WTM Latin America: Top Trends to Watch

The fourth edition of WTM Latin America in Sao Paulo concluded last month. The largest travel trade fair in Brazil brought more than 5,900 unique travel trade visitors and over 1,000 buyers from around the world under one roof.  The event is a platform for the world to visit Latin America – the success of which can be gauged with the fact that business deals worth US$363 million were transacted across the three event days.
 
Julian Lindt at WTM Brazil
Like previous year, I was there to meet clients and prospects and interact with peers in the industry. Given Brazil will be hosting the Summer Olympics in Rio this year, we witnessed an increased number of hoteliers at the show looking for solutions and opportunities on how they could maximise from the upcoming events.

Julian Lindt and Alex Moura with a partner at WTM Brazil
According to Brazil's state-owned tourism agency - Embratur, an estimated 380,000 international tourists are expected to visit the country during the Olympic Games. Brazil welcomed over one million foreign visitors during the FIFA World Cup in 2014 and from then has continued to see an increased number of travellers visiting the country.
With such high demand, hoteliers see the growth prospects in the region and many hotel brands have started new projects to cater to these visitors.  The total number of hotels and condo hotels in Brazil in 2015 was pegged at 10,050 and total available rooms at 500,212. Hotels are looking to increase the room supply before the Summer Olympics to ensure they meet the demand effectively.
With more than two million people visiting the country every year and over one million expected to travel, hoteliers need a strong online distribution strategy to reach out to the global travellers for maximising revenues.
Julian Lindt is the Latam & Caribe Sales Director at eRevMax. He can be reached at julianl@erevmax.com

Wednesday, April 13, 2016

eRevMax partners with TripAdvisor to power instant booking for hotel guests

eRevMax has partnered with TripAdvisor to power instant booking for their accommodation clients. Instant booking makes it possible for properties to acquire bookings directly on TripAdvisor.


TripAdvisor’s instant booking functionality allows travelers to make reservations directly with participating accommodation businesses without leaving the TripAdvisor website. The reservations are delivered directly to the hotel or bed & breakfast via eRevMax. This is a powerful channel for independent properties to grow their business by acquiring more direct bookings from the world’s largest travel site, through a simple, commission-based model.

Through this certification, accommodation partners are now eligible to participate in instant booking on TripAdvisor and own the guest relationships from the moment of the reservation. The benefits are numerous – it’s simple to set up, leveraging technology that is already in place, and there are no upfront costs, making it a zero-risk opportunity for eRevMax hotel clients.

To find out more, please visit www.tripadvisor.com/instantbooking and to sign-up for the channel, contact eRevMax at marketing@erevmax.com.

Thursday, April 7, 2016

ITB Berlin 2016: LIVE OS all the way!

ITB Berlin continues to be a crowd puller and this year was no different. One of the largest travel trade events globally, ITB Berlin attracted a record 120,000 trade visitors that attended the show to meet over 10,000 companies that exhibited at the event.

eRevMax ITB Stand

The event provides a platform for travel and hospitality companies to showcase their products and services and is a great place to form new partnerships and acquaintances.

eRevMax witnessed a strong response for its newly launched LIVE OS platform attracting various new partners and clients to sign up for it. Our uniquely designed stand drew a lot of attention, so much so, that SnapShot, a hospitality analytics solutions provider and an exhibitor at ITB Berlin covered eRevMax in its blog, “First off, a shoutout to eRevMax for their cafe-style stand at ITB. We also like their (relatively) new analytics tool built into their LIVE OS product. A combination of nice design and a good user base makes this a solid booking and revenue-based analytics tool.”

It is important to reiterate that LIVE OS is a first of its kind hospitality operating system that offer hotels a single point of access to multiple applications and service providers for business process improvement through relevant call to actions.

4hoteliers.com, a leading hospitality publication, featured LIVE OS for its unique proposition.

While most of the feedback received at ITB was fantastic, we have to feature what Lukas Kakalejčík from Room Assistant had to say - “LIVEOS makes it so easy for all hotels to have relevant KPIs at their disposal. The platform helps them to identify the overall effectiveness of the applications they are using and thus measure their return on investment. LIVE OS definitely helps them to make informed decisions on the performance of their technology applications. We are happy to work one-to-one with our customers, and demonstrate how our programs improve their operations, sales and marketing, and revenue. They can see the real output it brings to the table,”

More than thirty companies have signed up to integrate as partners on LIVE OS, with many more in the consultation stage. ITB Berlin continues to be a great show and we look forward to the 2017 edition.