Italian magazine Job in Tourism organizes the Web in Tourism conference annually where leading experts from the industry are invited to discuss on the opportunities available in the e-space for the tourism industry. This year’s edition was held on 28 May 2009 in Milan.
RateTiger’s CEO and co-founder Andrew Morsi, being a well known figure in the Italian hospitality circuit, was invited as one of the guest speakers for the conference. The event was attended by over 300 hoteliers including general managers, revenue and sales managers, hotel owners among others.
The principal discussion topics included future of online tourism, importance of digital marketing and communication, reputation management strategies, brand website optimization etc. Mr. Andrew Morsi presented on the topic – ‘The next big evolution in Online Distribution’ which was received well by the audience.
Andrew emphasized the importance of having an online presence, specifically for hotels, as more people are referring to the internet while planning their holidays. People are using the web for user reviews, researching and, best rates etc. Hotels need to be competitive when providing rates and availability across various distribution channels to generate relevant bookings and maximize opportunities.
The event was worth attending and we look forward to future editions of the same.
See photos from the event.