Monday, August 27, 2012

Newshound: Trends and Reports - Hotel Online Distribution


The new Google travel ecosystem… from the user point of view


Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials  put together a handy diagram. The online travel ecosystem, as it was called, outlined where Google’s latest acquisition sat in the world of travel distribution and was produced in part to demonstrate to US regulators that despite it suddenly making a serious move on the world of travel, other providers remained and were apparently plentiful.
http://www.tnooz.com/2012/08/20/news/the-new-google-travel-ecosystem-from-the-user-point-of-view/#3BmMKLXOmy0dJPpK.99

Dynamics Shifting in OTA-Hotelier Relationship as APAC Hotel Market Matures

The ongoing battle between hoteliers and third party intermediaries over control of inventory and the customer is set to become more complex as a massive influx of supply and changes in consumer behaviour converge to transform the hotel landscape in Asia Pacific. In other words, expect to see power shifts between OTAs, in particular, and hotels as the former moves in to ride on the boom and consolidate their hold while global hotel brands crank up their inventory in the region.
http://www.webintravel.com/news/dynamics-shifting-in-otahotelier-relationship-as-apac-hotel-market-matures_3349

Pricing strategies and understanding the value conscious and social consumer

New research SAS' Hospitality and Travel Global Practice shows that a low price will not overcome the impact of a negative review. Consumers will look at the review sentiment first, eliminating any choice with negative UGC, and then move on to evaluate price and other attributes. This is not to say that a low price is not attractive, but rather, that consumers are value conscious, rather than simply price conscious, and they will look at the whole package. User-generated content, in the form of ratings and reviews, have become a key part of this value equation.
http://www.eyefortravel.com/revenue-and-data-management/pricing-strategies-and-understanding-value-conscious-and-social-consumer

OTAs drive four and five-star hotel overnights

According to a new study, rooms at four-star hotels in Europe can now increasingly be booked for the price of middle-class accommodation. The same applies for luxury hotel overnights, offered at reduced rates by OTAs. As a result bookings for four and five-star accommodation have increased and will probably continue to do so.
http://hotelmarketing.com/index.php/content/article/otas_drive_four_and_five_star_hotel_overnights

Tuesday, August 21, 2012

Tradewinds Hotels and Resorts diversifies product offering with distribution control

Tradewinds Hotels and Resorts Sdn Bhd has increased online bookings by improving its visibility in new markets while diversifying its product offering. The hotel group installed RateTiger’s channel manager, RTSuite, to manage up to 12 channels across five of its nine properties to gain control over room availability and introduce new packages.
 

Hamidah Ishak, Asset Manager at Tradewinds Corporation said: “We experience excellent occupancy levels during peak season at our Tradewinds Hotels & Resort, but we needed more exposure to ensure consistent sales throughout the year.”

One of the largest hotel owners in Malaysia, the group introduced additional sales channels to expand into China and Taiwan and grab a larger market share. From now the hotel can enjoy
greater flexibility in rate management and inventory distribution and thereby introduce three new product types, Advance Purchase, Discounted Rates and Minimum Night Stay, to offer travelers greater choice.

Find out the full story here

Friday, August 10, 2012

Hotels Don’t See Social Media as a Priority

Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents (OTAs), says research by Ecole hôtelière de Lausanne (Switzerland) and RateTiger.


“We have found that hotels work with more travel agents and consortia contracts for the corporate segment, apply BAR to walk-ins, and develop special offers for returning customers, including the introduction of loyalty programmes.” said Horatiu Tudori, Senior Lecturer, Revenue Management, Ecole hoteliere de Lausanne, Switzerland.


The study 'The Distribution Challenge 2012' conducted for six months in five countries, found that while social networks including Facebook, Twitter, TripAdvisor and YouTube are recognised as new forms of digital marketing, hotels are still unconvinced about the impact these channels will actually have on bookings and are therefore deterred from implementing strategies in the short term.

To see full report, click here

Thursday, August 9, 2012

Social Media Monitoring: Why Guest Review Matters?

The world is now online. Your guests are talking to each other, sharing their experiences. Information has never been so easy to create or access.

You too need to wake up – Monitor, Respond and Engage with your guests!

Good hotel reviews bring increased ADR and direct bookings. Consider this -
 
  • 33% bookers change their hotel based on reviews 
  • 1 point ranking is a difference of 9% ADR
  • Increased engagement with reviews brings 5% more direct bookings
Now is the time for you to check out the video below and start managing reviews smartly to improve your hotel ranking.


Manage your online reputation with
RTReview, your simple and efficient guest review management tool.

Tuesday, August 7, 2012

4C Hotels increases direct bookings by 5% managing guest reviews


4C Hotels has seen its brand website bookings increase nearly 5% and its TripAdvisor ranking jump from 465 to 434 in the past six months since installing RTReview, a guest review management tool.

Guest reviews have enabled 4C Hotels to better understand its market position by comparing services, special offers and promotions against competitors and to adjust the revenue strategy accordingly. Prior to the installation of RTReview, by RateTiger, 4C Hotels only monitored its key guest feedback portals including TripAdvisor and Qype. However within weeks the hotel group noticed that its properties were receiving significant feedback across other bookings sites including Holidaycheck, Yelp, Trivago and several other websites previously not monitored. 
“Reviews have helped us to understand more about our guests and to improve our offering to meet their needs’’ said Amber Virani, Sales & Marketing Manager, 4C Hotels. “When we see a negative review, we carry out a proper investigation and respond quickly and efficiently to our guest which has enabled us to get even closer to our guests.”

With so many social channels it was impossible to manually search and manage all review sites. “RTReview has given us a wonderful way to measure our online presence and knowledge of how we can stay ahead of our competitors. It helps us to quickly and easily analyse guest feedback from online reviews so we can understand where there’s a room to improve.  We are now offering more promotions, special offers and implementing more marketing initiatives that seems to be of greater interest to our guests.”

4C Hotels installed RTReview from RateTiger in December 2011 that consolidates all guest feedback into a single interface for better management and is now monitoring over 60 guest review portals including Facebook and Twitter.

Review portals have received a lot of negative press due to the quality of feedback from guests and their potential fraudulent nature, however 4C Hotels proves that proactive management of these portals can deliver revenue and bookings results.