Thursday, June 27, 2013

Increase online revenue - The Ola Hotels' way

Spanish hotel group Ola Hotels has increased its online hotel revenue with the help of an automated rate & inventory management solution from eRevMax. The revenue management team of Ola Hotels is using RateTiger’s hotel Channel Manager to sell rooms from an allocated inventory pool from each of the properties across multiple channels simultaneously.

Commenting on this partnership Aleix Alcover, eCommerce Manager, Ola Hotels said “We have introduced a new pricing structure and are updating our rates in real-time across 8 online sales channels. In the last two months since we have started using RateTiger, our online revenue has been steadily growing. Thanks to real time competitor benchmarking reports, we can respond to market dynamics in real-time”. All reservations made on these online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking.

Read the full story here.

Wednesday, June 19, 2013

Supranational Hotels Conference 2013


This year's edition of Supranational Hotels Conference took place at County Hall Park Plaza, London last week. The event meant exclusively for Supranational members offers them the opportunity to network with peers and leading industry figures, participate in seminars on key industry topics and conduct one-to-one meetings with invited consortia and corporate clients.

Chaired by its Managing Director, Cho Wong, the conference witnessed interesting discussions on various topics including Total Revenue Management, Outlook on Corporate Travel, Reputation Management and Corporate RFP.  

Michael McCartan, CEO, eRevMax, one of the speakers at the conference, took the opportunity to announce RateTiger's selection as the preferred supplier and Channel Manager of Choice by Supranational Hotels.


He presented on The Distribution Landscape in 2013 - outlining the impact online travel has on total hotel bookings. Today, one in six travelers prefer to book online. They visit between 17 - 20 websites and check reviews before finalizing accommodation. Hotels need to ensure they are visible at every important touch point to get customer's attention. However given the wide variety of channels it is difficult for them to identify the best demand generators from among the ever expanding channel universe.

Further, more channels mean more updates. The only way out is leveraging technology to automate distribution and avoid getting tangled in the channel-web. By utilizing a smart channel manager, hotels can collect and access the multitude of data in their systems to analyze rates, market pricing trends, competitor selling activities, historical and trend information to achieve the best possible room rates from the most desired guests.


Michael shared suggestions and examples on how to drive direct online bookings and how hotels can optimize product value through innovative room packages, new promotions and better positioning across different online distribution channels. The idea was to help hotels deal with the distribution challenge efficiently!

The conference was followed by interactive sessions where I got a chance to speak to member hotels about managing distribution and optimizing revenue strategy through RateTiger solutions.



Cristina Blaj is Sales Manager - UK, Ireland and Scandinavia at eRevMax and has gained extensive experience in the hospitality industry. She is based out of London and can be reached at cristinab@erevmax.com

Tuesday, June 18, 2013

German luxury hotel chain selects eRevMax for optimizing online revenue

Althoff Hotel Collection has selected eRevMax’s channel management solution RateTiger for revenue optimization. All six Althoff properties spread across Germany and France will use RateTiger channel manager for automated inventory adjustment. Live alerts will enable the revenue management team to track, monitor, predict and evaluate cash priorities across the business more meaningfully.


“RateTiger gives instant control over yield management, allowing hotels to handle more product types while automating the distribution process. The diversification of product and exposure is going to have a positive impact on hotel bookings.” said Casey Davy, VP Sales, EMEA, eRevMax. The property will benefit from eRevMax's recently released RateTiger Suite 3.0 which sports a dynamic user interface and integrated channel management functionalities, and is designed to maximize usability and effectiveness.

Read the full story here.

Wednesday, June 12, 2013

Supranational Hotels Selects eRevMax as Preferred Supplier

Supranational Hotels, one of the biggest hotel consortia globally, has chosen RateTiger as its preferred hotel online channel management partner. The property will be using Channel Manager, a fully integrated e-distribution platform with smart channel connectivity, market intelligence and revenue management capabilities.


Cho Wong, Managing Director of Supranational Hotels, said: “T
his agreement is based on recognising the RateTiger Channel Manager and Rate Shopper products are amongst the best available in the market for hoteliers who want to retain control of their rates and availability being marketed and sold through various booking channels Wong said the products were ideal for hoteliers who want to retain control of rates and availability being both marketed and sold through various booking channels.”

Read the full story here

Wednesday, June 5, 2013

HotelTravel.com Connects to eRevMax Channel Ecosystem

HotelTravel.com, a worldwide leader in online hotel reservations and part of MakeMyTrip Limited (NASDAQ: MMYT) has integrated with eRevMax, the leading provider of hotel online distribution solutions. Through this integration accommodation providers will now be able to make immediate ARI updates and receive bookings generated on HotelTravel.com through eRevMax solutions directly into their property management systems.

“This integration will help our hotel partners to further reduce their time to market while automating booking delivery directly into their PMS. In addition, the improved visibility to eRevMax’s hotel customers offers us the opportunity to tap new supply partners thereby increasing our inventory count.” said Neil D'Souza, Chief Operations Officer, HotelTravel.com.

The company underwent a two-way XML interface certification. This will provide HotelTravel.com direct connection to the leading hotel PMS and CRS, thereby enhancing its product proposition to potential hotel clients.

For full story, click here