Friday, January 24, 2014

eRevMax delivers 15% year-on-year growth for Inspira Santa Marta Hotel

Inspira Santa Maria Hotel, a luxury 4 star resort in the centre of Lisbon, Portugal, has recently completed a full integration with eRevMax’s RateTiger Suite. Inspira had previously been managing their multiple distribution channels manually but, as one of the most sought after hotels in Lisbon due to it being the city’s only combined hotel & spa, manual operations were proving to be too inefficient to cope with the high demand. Following the integration with RateTiger Channel Manager and RateTiger Shopper, Inspira has reported that they have experienced a 15 percent year-on-year growth, which General Manager Nicolas Roucos credits to the solutions of eRevMax.



Read the full story here

Wednesday, January 22, 2014

TouristOnline integrates with eRevMax for seamless connectivity

TouristOnline, a major online booking provider in Denmark, has recently completed two-way interface integration with eRevMax. The reason for the integration was twofold. Firstly, eRevMax’s leading software has been implemented to assist TouristOnline in expanding their services, not just throughout Denmark and Scandinavia but also across Europe. TouristOnline will also get benefit from eRevMax’s Reservation Delivery service, which facilitates automatic transfer of reservations data booked through their various hotel booking portals like TouristOnline.dk, Hotel.dk, visitdenmark.com directly to the hotel management systems (CRS/PMS). 

Secondly, the software has been introduced as a way of reducing the need for manual update from the user end. Following the 2-way XML interface certification with eRevMax, TouristOnline joins the eRevMax Channel Ecosystem, whereby all hotel booking sites within the group gain access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe.

Friday, January 17, 2014

FITUR to witness TigerTime by eRevMax

Earlier this year, eRevMax hosted its signature TigerTime at the FITUR International Tourism Trade Fair in Madrid in associate with World Independent Hotel Promotion (WIHP) and Ostrovok, Russia’s largest accommodation provider. Recently eRevMax partnered with WIHP to offer metasearch services to the hotels in to help hoteliers generating more direct bookings. At stand 8B19 Martin Soler of WIHP presented how can hotels lessen their dependency on OTAs by connecting to metasearch sites.
TigerTime by eRevMax is the perfect platform for hotels and OTAs to present their value proposition to a varied set of attendees. It helps them to showcase how hoteliers and OTAs can benefitted from advanced XML connectivity and how they can reach out to the diverse client base. Apart from being a great branding exercise, this platform put them directly in touch with key decision makers who can understand the value of networking.

Thursday, January 9, 2014

eRevMax predicts hotel online distribution trends 2014

As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution has released an Infographic “Online Hotel Distribution” to provide hoteliers with upcoming trends backed by relevant data.


Travelers who book hotel rooms online are increasingly equipped with smart phones and tablets. The infographic shows 7% of all bookings were generated from mobile and tablet devices in 2013, and this trend will grow by another 20% this year. In 2014, hotel bookings through mobile will contribute over $26 billion.


The eRevMax study sheds light on how metasearch sites realized a 13% increase in 2013. Google Hotel Finder, TripConnect and Trivago are becoming a driving force in hotel online distribution as 60% of travellers shop by comparing rates on these sites. To shift market share from the OTAs to direct bookings, hoteliers should utilize metasearch sites as a part of their overall distrbution strategy as it offers better search experience and allows the traveller to find the lowest prices available online.

Bookings from OTAs surged ahead with a 12% rise in Q3 2013 and now stands at 13% of overall bookings in North America. It also shows that 33% of all bookings take place at the brand’s website, an increase of 5% in Q3 2013. eRevMax suggests hoteliers work with OTAs to increase revenues and implement reputation management solutions for quick responses to their guests.

Another important tip by the hotel solutions provider is to leverage the billboard effect, defined as the increase in offline bookings of a property when it is listed with an Online Travel Agency (OTA). An experiment conducted by Cornell University observed that one of the participant hotels experienced an impressive 14% increase in direct bookings when it contracted with an OTA. Besides, Average Daily Rate (ADR) increased by 1.5% during OTA listing of the same property. 

In this world of social media, SEO and analytics, failure to adopt digital platforms in their marketing strategy is suicidal for hotels. The data shows that 81% of tech-savvy travellers find user reviews important, while 49% travellers book hotel only after reading reviews. Nearly 21% used Facebook to search for hotel information at least once while 14% of travellers use the Facebook platform to book a hotel room. Hence, it is imperative that hotels take social-commerce seriously. 

To access the full infographic, click Infographic: Online Hotel Distribution 2014