Friday, February 28, 2014

eRevMax adds metasearch channels in its distribution offerings

While the concept of Meta search has existed for a number of years, but recently this method of research has become prominent within the travel industry. Following a 13 percent annual growth and a greater number of travellers citing a preference for Metasearch, eRevMax has partnered with World Independent Hotel Promotion (WIHP), to allow users of Connect and RateTiger to expand their visibility across Google Hotel Finder, TripAdvisor, Trivago, Kayak, and WeGo. It is anticipated that this will boost direct bookings, therefore reducing OTA fees. As a result of this partnership, tens of thousands of hotels across the world have been given new and exciting opportunities, according to WIHP VP Martin Soler.

This new partnership will help hotels to increase bookings and revenue for their property, by driving qualified leads from metasearch sites to their own website. This will help them in reducing OTA commissions and improve overall profitability. The advanced tracking available with the service will help hotels to know the exact return on investment for each metasearch channel they are advertising on.

Tuesday, February 25, 2014

Why It's Time to Include Meta Search in Your Distribution Portfolio

Hotels around the globe are being told to prepare for the metasearch era, and that includes changing their marketing strategies, outlook, and software systems to make the transition from solely direct and OTA bookings to direct bookings via travel oriented meta search engines such as TripAdvisor. Meta search is fast becoming the ‘goto’ method of travel booking, up by 13 percent in the past year alone. Why? Not only are the younger generation of travellers more web savvy, but travellers today are also striving to find the best deals to meet strict budgets. Utilising meta search channels isn’t just about staying in the game, it’s about diversifying audiences, increasing visibility, and boosting brand reputation across multiple platforms.


Meta search allows for visitors to book either through OTAs or through the brand website, helping to increase direct sales. Meta search sites such as TripAdvisor have been criticized for favouring OTAs with which they have a partnership, but direct information is available, which is more than can be said for OTAs themselves.


Monday, February 24, 2014

Competitor Analysis - How knowing your competition helps

Striving to be different is one way that hotels can set themselves apart from the crowd, but being too different can be detrimental to business. An important thing within the travel industry is competitor analysis - discovering what the competitions are doing that’s directly leading to higher rankings. This could include targeting a specific demographic, offering special rate, or ensuring online marketing materials which are SEO friendly. Competitor analysis can be particularly beneficial to hotels within the business districts or near airports, where there is no ‘average’ guest. Marriott Hotels are an excellent example of a brand placing more resources into competitor analysis.


The hotels should take online marketing strategy seriously and allocate budget for better online presence.


Friday, February 21, 2014

eRevMax to host TigerTime at ITB Berlin for hoteliers

eRevMax, the leading hospitality technology & solutions provider of channel management and connectivity solutions, RateTiger and Connect, hosted its signature TigerTime session with the major Asian OTAs at ITB Berlin. The distribution provider will share valuable insights how to capture fair share of bookings in the emerging markets from the key online distribution players in the Asia region. Asia has ousted Europe to become the world’s biggest travel market. TigerTime session will be held with major Asian OTAs Rakuten, Wotif and Agoda.

Until recently, there was very little need to ensure visibility within Asia - a continent known for their preference of more traditional ways. However, with almost half of Asian travellers now citing the web as their number one method for travel booking, there has never been a more important time for hoteliers to branch out.

Wednesday, February 19, 2014

Rocco Forte Hotels partners with eRevMax for real-time price intelligence

Rocco Forte Hotels, a collection of luxury brand operating throughout Europe, has partnered with eRevMax to maintain their everyday business plan. Using RateTiger Shopper, Rocco Forte Hotels have been able to determine and identify trends in competitor pricing, allowing them to amend their own rates as necessary in order to attract customers and boost sales whilst still maintaining adequate revenue. Group Director of Revenue Management at Rocco Forte, Christopher Cooper, has found that the integration with RateTiger Shopper has encouraged ‘more intuitive rate decisions’ and formed a more solid revenue strategy. Further, they will also get benefit from eRevMax’s new Managed Reports service, a high end accurate data to be delivered directly in their email id.
rocco-forte

Tuesday, February 18, 2014

eRevMax strengthens its American sales force

eRevMax , the hotel technology provider to the hospitality industry are proud to announce the appointment of new Vice President of Sales, Ricky Castoldi, who will be focusing upon expanding the eRevMax brand throughout the Americas. With travel trends continuing to emerge and change, eRevMax have identified the need for a stronger presence within both North and South America. On Ricky’s appointment Chief Operating Officer of eRevMax Greg Berman sates that Brazil is one of the most popular travel destinations for both business and leisure travellers, Ricky will focus on acquiring new clients before the advent of World Cup. Castoldi holds 18 years of hospitality experience under his belt, having worked in practically every aspect of the travel sector including sales, technology and within management roles.

Monday, February 17, 2014

The Indian Traveller 2014

The third largest economy in the world India is becoming on the major player in travel space. Despite a slower economy and foreign exchange volatility, over 15 million Indian travellers are planning foreign trip shows an infographic, recently released by eRevMax. The Middle East and Far East have certainly been leaders so far but interestingly, India is catching up.  The infographic reports that 33 percent of travel-related searches within India are now made online, with mobile being the preferred choice. The solutions provider suggests regional online travel agents should focus on connecting the hotesl of Middle East and APAC region to gain more revenue.


To access the full infographic, click Infographic: The Indian Traveller 2014