Thursday, June 22, 2017

DusitPrincess Srinakarin Bangkok Hotel recommends RateTiger for channel management and rate data




DusitPrincess Srinakarin Bangkok Hotel, a part of Thai Hospitality Brand “Dusit International”, has improved its online business leveraging eRevMax solutions. The hotel is using RateTiger Channel Manager to update rates and availability across connected channels and receive reservations. The property is also leveraging RateTiger Shopper to monitor competitor rates across channels.

Located in a prime business district in Bangkok, DusitPrincess Srinakarin Bangkok Hotel caters to business and leisure travellers. RateTiger’s seamless connectivity with all leading OTAs and meta-sites allow them to be visible in all relevant channels for maximum exposure. The in-built booking trends and business analytics data give the hotel key market insights to make informed decision.

“We have been using RateTiger Channel Manager and Shopper for online distribution and rate benchmarking. The products are very simple and easy to use. We can manage all our channels in real-time and ensure we are not losing business to competitors. I can recommend this tool for any hotel that wants to effectively manage online revenue,” said Kanokwan Opassakulchai, Assistant Revenue Manager at DusitPrincess Srinakarin Bangkok Hotel.

“Making online distribution management easy for hoteliers has remained our mission for the last 15 years. We have invested in building stable connectivity with over 350 OTAs and technology providers. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Ram Mohan Dubey, Regional Sales Manager at eRevMax.

Thursday, June 15, 2017

Hospitality Technology leaders announce networking event for hoteliers in Toronto





Hospitality connectivity expert, eRevMax has teamed up with industry leaders including Fornova, HRS, Sojern, TrustYou and Vizergy, to host an exclusive gathering for hoteliers on 27th June 2017 in Toronto, Canada. The event, to be held on a yacht at the harbour front, will bring together peers from the hospitality industry to unwind and network over cocktails.

The event is aimed at providing hoteliers and technology providers an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Miss Toronto, moored at the Toronto harbour front, is just a short walk from the Metro Toronto Convention Centre, providing a perfect venue for an evening of fun. 

There are some cool state-of-the-art hospitality technology products worth thousands up for grabs. Aptly titled ‘An Evening of Fun in Toronto’ – this is an Invitation Only event. For more details about the event, please contact marketing@erevmax.com.

Thursday, June 8, 2017

Hotel sáv improves efficiency with real-time channel management



Hotel sáv, an up-and-coming business hotel in Hong Kong has improved its online bookings with eRevMax’s solution. The two-year-old property has been using RateTiger channel manager since its opening to manage their room availabilities and rates across multiple online sales channels and increase revenue.


    



Headquartered in Hong Kong, sáv Hospitality is a new lifestyle hotel brand operating four hotels and serviced apartments in Hong Kong, Taipei and Philippines. Two hotels managed by the group are presently using RateTiger for improving their online visibility and occupancy.

 “I have been using RateTiger Channel Manager for a couple of years now and can confidently say it’s the best solution in the market. While the product makes real-time rate and inventory updates on all my connected channels, the Customer Support team is very professional and respond to queries efficiently. I am very happy to use RateTiger for online distribution and cannot ask for more,” said Terrence Chan, Assistant Director of Revenue & Reservation, Hotel sáv, Hong Kong.

“ Hong Kong’s extremely dynamic hospitality market demands hotels to offer updated rates and availabilities across relevant global, regional and meta search channels.  Hotel sáv has been leveraging our channel ecosystem which offers seamless connectivity with key channels like Booking.com, Expedia, Ctrip, Agoda to improve their online exposure and tap new markets,” said Ram Mohan Dubey, Sales Manager, eRevMax.

Wednesday, May 24, 2017

5 Online Distribution hacks for hotels to get more business

Many hotels today are not happy with their sales as they are facing a lot of competition and are struggling to manage a variety of online channels and technology solutions. In this article, I will talk about some tips to overcome these inconveniences and increase profits for your property.

The fundamental thing is to connect to the right channels based on the markets that book your hotel, and of course apply revenue management strategies to offer the right prices to the right customer segment.



In a highly fluctuating market, online visibility has become essential, and having a booking engine on the hotel brand website is a key to drive direct business.

This needs to be complemented with a Channel Manager so that you can manage all your connected sales channels easily and efficiently. Further, to know what rates you should charge for different room types for different time periods, you need to know your competitors rates as a benchmark. Hence having a rate shopping tool has become a must to get real-time rate reports.

To ensure you have a clear picture of your availability and occupancy status, it is important to have everything linked to your property management system to make updates and reporting seamless.

Here are some distribution hacks you can implement to get more online bookings -


Tip #1: Research and select some high-performing OTAs and travel sites to promote your property. The commission you pay will be partially offset by additional business on your website. 
Suggestion - Google Local Business: it's free. Studies have shown that clients look for hotels in different OTAs but also decide to investigate the hotel's own page. In this case, the booking engine is of fundamental importance. Having a brand website with all the information is key. Fortunately, Google AdWords allows your hotel to be localized with keywords. And do not forget the location and Google maps since the apps on the smartphones are the order of the day. In case you are looking for a booking engine or connecting with Google, let us know and we can help.


Tip #2: Do not forget to watch your competitors. It is important to have a defined set of competitors, not just who you presume is your competitor by star category, but also keep in mind factors like proximity to your location. An interesting strategy is to create a rate equal to or slightly lower than the competitor and another with a slightly higher value - this way you can attract guests looking for economic options while at the same time target the next segment. Get real-time competitor rate reports through RateTiger Shopper.

Tip #3: With online travel booking growing every year, it is important to have correct rates and inventory displayed on the online channels – it can become very difficult to handle if done manually leading to costly mistakes due to errors in rate updates. Hence is it important to have the channel manager to ensure updates are smooth. Further, 2-way connectivity provides reservation delivery flow into the PMS thereby providing correct inventory status at all time. RateTiger channel manager offers the maximum number of channel connections with maximum uptime ensuring all your updates are immediate, thus helping maximize online revenue.

Tip #4: Know and penetrate the market that books your property – find out the key source markets for your city and region. Create special promotions and offers to target these source markets to attract guests to your property. These promotions can be based on different parameters - long stay, lead time, early booking, etc.  In this way, you can apply the correct promotion for each destination. You can leverage Demand Central on LIVE OS to get all this valuable information and create specific campaigns accordingly.

Tip #5: Be visible on TripAdvisor and other travel review sites – encourage your guests to leave comments and reviews to gain more visibility. Sign up for metasearch engines and drive direct traffic to your hotel website. Beyond the searches for room rates, the opinion of guests who have stayed at your hotel hugely influences booking decisions of prospective guests. Track your reviews on multiple sites to know your strengths and also areas for improvement as it presents a unique opportunity to improve and grow. Use platforms like LIVE OS that aggregate these reviews in a single platform for you to track, monitor and respond to guests.

There is no easy way to success – it is important to understand your guests and their preferences. Being available at relevant touch points will help improve your hotel’s visibility and booking conversion. It is important to encourage change, and seek strategic partners to do so, and remember the right partner will not be a cost center, infact they can be a valuable investment.

Offering a unique product or creating a differentiated service is not impossible, using value additions and experiential marketing techniques to rise above your competition can show improved results.

Julian Lindt is the Connectivity Advisor for LATAM at eRevMax. He can be reached on julianl@erevmax.com for any queries with regards this article.

Friday, May 19, 2017

RateTiger’s connectivity with OTAs results in 14% reservation growth for Arch House


Irish apartotel Arch House Apartments has witnessed 23% increase in online sales with efficient rate and availability distribution through RateTiger. The property offering 13 rooms and 10 self-catering apartments in Athlone, has been using RateTiger Channel Manager since 2013 to manage online sales channels in real-time.


“We work with a number of online demand partners including the likes of Booking.com, Expedia and In1 Solutions to name a few. eRevMax offers a wide network of channels which makes it easy for us to pick and choose who we want to work with. Not only do they offer a good mix of channels, they ensure the connections are smooth and stable so that updates are delivered in real-time,” said Chris Moran, Co-owner, Arch House Apartments.


“I cannot imagine running my daily operations without RateTiger. The team has experienced immense time savings in managing online distribution as the channel manager makes it easy to update rates and availability on multiple channels in a click. It is very important to have solutions that work for you rather than those that make you work. RateTiger is one such example. We have experienced an overall growth in business and our occupancies have gone up significantly,” commented Chris.